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Q3D were set the challenge to render 250+ 8K images of 14 inspirational specs to inspire W1 customers as to how they should configure their vehicle. We worked closely with the CMD team at McLaren, quite often putting our own design expertise to the test, helping the team refine each design spec. Here are images from the two hero specs.
Client: McLaren Automotive
Brief: To render 16 exterior and interior (8K) views of14 inspirational specs for a customer spec book.
Skills: UE5 + Houdini
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